Senior Product Designer
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Responsibilities:
Supporting strategic Product Thinking
Market Research and Awareness
Prototype
Ongoing
Ongoing
As Standard Chartered expanded its digital asset custody footprint in Luxembourg and Dubai—with Hong Kong next in line—we set out to design a dashboard tailored for institutional fund managers navigating this new asset class. This wasn’t just an interface overhaul—it was about setting the UX foundation for a product that bridges traditional finance with emerging digital asset strategies.
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This product laid the groundwork for deeper integration with Zodia Custody—Standard Chartered’s digital asset custody partner that ensures institutional-grade security and compliance in managing digital assets. Designing with Zodia’s infrastructure in mind meant building with both immediate usability and long-term scalability in focus.
Digital asset custody is an emerging, complex space—especially for institutional fund managers who demand clarity, confidence, and control. Our challenge was to distill high-volume, volatile data into a focused dashboard that supports real-time decision making, while integrating new capabilities like staking and fund switching. The added pressure? Standard Chartered had already launched in Luxembourg and Dubai, with Hong Kong on the horizon—meaning our design had to be flexible enough to support market-specific needs, but consistent enough to scale globally.
We began by studying leading platforms like BlackRock Aladdin, JPM Asset Management, Bloomberg PORT, and Morningstar Direct, mapping gaps and opportunities in their user experiences. In parallel, our lead designer conducted interviews with fund managers to uncover workflow pain points and mental models. These insights helped us define what truly matters: portfolio clarity, actionability, and risk visibility.
Our design exploration focused on a modular dashboard system that adapts to different fund strategies and user priorities. We used interactive Figma prototypes to visualize dashboard modules, test action flows (like staking), and explore responsive behavior for different screen setups. Since digital asset products were also being integrated via Zodia (SC’s digital asset custody partner), we accounted for layered data sources and access controls, ensuring the UX didn’t overwhelm users with backend complexity.
My design lead ran feedback sessions with internal subject matter experts and client-facing teams who regularly engage with fund managers. These sessions helped us validate information hierarchy, exposed unclear terms, and shaped refinements to data visualizations and action triggers. Early feedback pointed to strong alignment with user needs—particularly around intuitive fund-switching flows and a dashboard that doesn’t overexplain, but offers depth when needed.
